SUPER BOCK BRAND

Since its launch in 1927, the brand went through inevitable re-launches and repositionings. Together with the more recent widening of the product range, this allowed us to become leaders of the beer market. Its values, namely its authenticity, social contact, contemporariness and friendship, are timeless and universal.   Brand Registration Title November 8, 1927, the date which the brand was registered. Distribution network On August 7, 1972, the Super Bock distribution network in Lisbon is launched The distribution did not always cover the entire national territory. In the beginning, the brand, made by Unicer, was only present in the North of the country. However, market studies at the time indicated that more beer was consumed in the coastal regions and south of Coimbra. With this in mind, Unicer quickly understood that in order to lead the market, its presence throughout the entire country was essential. Super Bock is currently available in 95% of selling establishments in Portugal. Company logos throughout the years