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AUTHENTIC FLAVOUR
Super Bock is the leading beer brand on the Portuguese market and is the only brand to have won 20 gold medals in the international contest "Monde Sélection da la Qualité".
It is produced from selected high-quality ingredients, which give it its characteristic colour, flavour, froth and body, which differentiate it from the other beers on the market, making it an appetizing and widely appreciated beer.
Super Bock's period of validity varies in accordance with the packaging in which it is sold, ranging from two months (for barrels) to nine (for reusable and non-reusable bottles).
With an alcohol content of 5.6%, Super Bock is in the lager category, or bottom fermentation beers.
The brand has demonstrated its distribution potential in hotels, restaurants and cafes, mostly in the form of reusable 33 cl bottles, and 30 and 50 litre barrels. For hypermarkets, supermarkets and general stores, packs of 6 and 10 bottles, and 6-packs of cans are produced, which are more convenient for the customer. As for its image, Super Bock is associated with certain key values, such as sociability, authenticity and the "simple things in life".
The Unicer Group and Super Bock have been associated with large events, of which some of the most important are the Super Bock Super Rock Festival, Fantasporto, Grito Académico, Beer Festivals and the Vilar de Mouros Festival.
Unicer and its brand Super Bock are proud to be the first completely Portuguese company to sponsor of one of the biggest events ever held in Portugal, namely Expo 98.
Market Details
Super Bock is clearly the market leader, not only in terms of market share but also regarding reputation and image:
•It holds a 45% market share;
•It is the brand cited in first place by 51% of consumers;
•It is one of the brands normally consumed by 73% of consumers;
•It is the brand preferred by 51% of consumers;
•It is also the brand that has the greatest loyalty ratings.
That is to say:
5 out of 10 consumers mention Super Bock in first place, 7 normally drink the brand, and for 5 it is their favourite brand. Super Bock sets the standard in taste and in image.
Super Bock Range
Non-Reusable:
33 cl bottle
6 pack of 33 cl bottles
6 pack with 4 x 33 cl bottles
and 2 glasses
10 pack 33 cl can of 33 cl bottles
33 cl can
50 cl can
6 pack of 33 cl cans
Reusable:
20 cl bottle
25 cl bottle
33 cl bottle
1 L bottle
5 L barrel
12.5 L "keggy"
30 L barrel
50 L barrel  |
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