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SUPER BOCK TANGO
“A new flavour passion: so easy to drink”
Super Bock Tango is the new passion of Unicer Group. The first beer with currant produced in Portugal is the sixth Super Bock in the drink market and signs, once more, this brand leadership.
Super Bock Tango is light, refreshing and very easy to drink, reflecting a less caloric drink with less alcohol. Resulting from its development process, Super Bock Tango offers the advantage of a constant flavour, not depending of whom – in the point of sale – usually mixes the beer and currant drink.
This new bet happens after our previous launch of flavoured beers Super Bock Green, an innovative product developed for those who thought that didn’t like beer, being also an alternative – to the existing beers – to those who usually drink beer.
The creative concept of packaging Super Bock Tango keeps the lettering identity – red, reflecting the essence of the product, over a basis that deliberately reflects a sexy evolving with “taste” of passion.
Super Bock Tango – I.D.
Name: Super Bock Tango;
Launch: March 2006;
Market: Beers/Flavoured beers;
Date of commercialization: March 2006 (Horeca and Alimentary Channels);
Birth-place: Leça do Balio, Portugal;
Other information: Currant beer. Light and refreshing, very easy to drink, 4,0% alcoholic percentage and less caloric. It has a balanced body, smooth and softly sweet taste, an intense colour - reddish by the use of currant – and a creamy head crown, which colour is in harmony with the colour of the beer.
Package: 33cl TP; 33cl TR
Target: Less frequent beer consumers and consumers that also like flavoured beers.
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