Privacy Police

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1. Who is responsible for the processing of personal data? 

SUPER BOCK BEBIDAS, S.A., headquartered at Via Norte, 4465-764, Leça do Balio - Matosinhos - Portugal, is the entity responsible for the processing of personal data, since it defines the data collected, the means of processing and the purposes for which such data are used. 

Personal data is considered to be any and all information relating to a natural person, identified or identifiable. 

2. Who are data subjects?

The customer, or potential customer, a natural person, to whom the data relate and who uses, or intends to use, the products, services or campaigns made available by SUPER BOCK. 

The representative or point of contact in the company, in the case of legal persons, within the scope of performance of a contract entered into between such company and SUPER BOCK or precontractual measures. 


2.1. What categories of personal data are processed by SUPER BOCK?  

  1. i) Contact Information: name, email, telephone number, country, address. 
  2. ii) Personal information: date of birth, age, identification number, image, voice. 
  3. iii) Data from applications, web pages and social networks: profiles, location and behaviour. 


In the case of representatives of legal persons, we only collect the data necessary for proper contractual performance, such as name, email and telephone. 

2.2. How, when and for what purposes are your personal data collected? 

  1. Through SUPER BOCK brand websites when you (i) make a contact request or (ii) subscribe to a newsletter. 
  2. For purposes of conclusion and performance of a contract, including when you purchase the Party Service. 
  3. For marketing campaigns, when you receive information and products, participate in competitions or events organised by SUPER BOCK (where your location, profile and behaviour may be collected) and make available your personal data to us by express consent. 
  4. Through telephone contact, for any of the service lines made available by SUPER BOCK, either to place orders, manage relationships with suppliers, request the rendering of technical assistance services or make complaints. 
  5. When you make a reservation to visit the Super Bock Casa da Cerveja or when you sign up for any event, initiative or workshop promoted by Casa da Cerveja. 
  6. When you enter into a contract with us within the scope of our commercial activity, through the conclusion of distribution contracts, exclusivity contracts, among others. 


3. What are the grounds and duration of processing of personal data? 

The grounds justifying the processing of your personal data by SUPER BOCK for the purposes described in section 2.2 of this policy are as follows: 

Consent: your personal data may be processed by a clear affirmative act establishing your freely given, specific, informed and explicit indication that your personal data will be subject to processing. For example, by consent we process the personal data of our customers and potential customers for commercial and marketing purposes, including marketing campaigns, events, promotions and information about new products. 

Precontractual measures and/or contractual performance: your personal data may be necessary for clarification of doubts and for the conclusion, performance and management of a contract entered into with SUPER BOCK. For example, we process personal data for the purposes of conclusion, performance and management of the contract entered into between the customer and SUPER BOCK, in particular for the preparation of proposals and contracts; to manage reservations and visits to the Casa da Cerveja, among others. 

Compliance with legal obligation: your data may be necessary to fulfil a legal obligation to which the controller, in this case SUPER BOCK, is subject. For example, we are required to provide information to the Tax Administration to comply with tax obligations. 

Legitimate interest: your data may be required to perform certain tasks related to the business activity of SUPER BOCK, except in cases where your privacy and data protection rights prevail. Examples: we process personal data based on legitimate interest, including for business monitoring and management; in the context of customer and consumer contact via website and social networks; when we need to contact the representative of a legal person in relation to the performance of a contract; when we need to contact the representative of a legal person in relation 


3.1. How long do we store your personal information? 

SUPER BOCK stores the personal data of data subjects only for the period strictly necessary for the purpose for which they were collected. 

In certain cases, the law requires the storage of data for a specific period, particularly in the case of data necessary for informing the tax authority, which will be stored for 10 years, in accordance with current legislation. 

We will also store your data for as long as you maintain a contractual relationship with SUPER BOCK. However, we may retain your personal data for periods longer than the duration of the contract, based on your consent, to ensure rights and obligations relating to the contract or in cases where there is a legitimate interest of SUPER BOCK, always respecting the period necessary for the pursuit of the purpose for which they were collected. 

In the absence of a specific legal obligation, your data will be processed only for the period necessary to fulfil the purposes that led to their collection, and as long as legitimate grounds exist that permit storage thereof by SUPER BOCK

As a rule, when processed for the purpose of marketing campaigns, your personal data will be stored for a maximum period of 5 years from the time of collection of your consent or the last contact made (whichever occurs later) and if you have not withdrawn your consent within that period. 

Once the maximum storage period has elapsed, personal data will be irrevocably anonymised (anonymised data may be stored) or destroyed in a secure manner. 


4. To whom do we transmit your personal data? 

SUPER BOCK transmits your personal data only when necessary for the purposes described above. SUPER BOCK may disclose and share your personal data with other SUPER BOCK GROUP companies exclusively for administrative and internal purposes. 

Suppliers and/or service providers of SUPER BOCK are contractually bound by the same terms and conditions for the processing of personal data as this privacy policy establishes, and they are prohibited from the use, transfer, disclosure or recording of the personal data of data subjects for any purpose other than that for which they were specifically contracted. 

SUPER BOCK may transmit your personal data, depending on the purpose for which it was collected, to different recipients, such as communications agencies, event promoters, carriers and other business partners, and only data necessary to the activity conducted by these entities within the scope of the purposes identified in this privacy policy will be transmitted. 

Identification through social networks: In order to be able to be identified on websites and applications of SUPER BOCK brands without filling out registration forms, SUPER BOCKhas 

implemented the Facebook login system. If you log on through one of these systems, you explicitly authorise SUPER BOCK to access and store public data from your Facebook account, as well as other data mentioned while using the Facebook login system. To this end, we remind you that you must know the privacy policies of the social networks where you interact with us and how they process your data. 

Your personal data may also be transmitted to entities, such as the tax authority, to which the data must be communicated under the law. 


5. What are the rights of data subjects? 

SUPER BOCK guarantees the applicability and fulfilment of all the rights of data subjects provided for in the General Data Protection Regulation and national legislation in force. 


  • Right of Access 

You have the right to obtain confirmation from SUPER BOCK that personal data concerning you are processed or not processed, and, where appropriate, the right to access your personal data and information relating to the processing of such data, and, for example, may request an exact copy of your compilation and request additional information about the processing we perform. 


  • Right to Rectification 

You also have the right to obtain, without undue delay on the part of SUPER BOCK, rectification of inaccurate personal data relating to you, including the right to correct or supplement your personal data. 


  • Right to erasure of data (“right to be forgotten”) 

You may exercise the right to erasure of your personal data by SUPER BOCK without undue delay, provided that: the data are no longer necessary for the purpose for which they were processed; when you withdraw your consent and there are no other valid grounds for storage thereof; when you object to processing and there are no prevailing legitimate interests on the part of SUPER BOCK, as well as in other legally established cases. 


  • Right to Data Portability 

You have the right to receive personal data relating to you and provided to SUPER BOCK in a structured, current and machine-readable format, as well as the right to transmit this data to another controller (if this is technically possible), without hindrance from SUPER BOCK, where the processing is based on consent or on a contract and processing is carried out by automated means. 


  • Right to withdraw consent 

You may at any time change your consent, restrict it to certain types of processing or withdraw it. However, withdrawal of consent does not affect the lawfulness of processing on the basis of consent given previously. 


  • Right to Object 

You may also object at any time to the processing of personal data relating to you where there are no overriding and legitimate reasons for processing which prevail over your interests, rights and freedoms, or for purposes of declaration, exercise or defence of a right in judicial proceedings. 


  • Right to Restriction of Processing 

In certain situations you have the right to obtain from SUPER BOCK the restriction of the processing of your data, particularly if you dispute the accuracy of personal data during a period that allows SUPER BOCK to verify its accuracy, in cases where the data are no longer necessary for processing purposes but which are required by the data subject in order to declare, exercise or defend a right during the course of judicial proceedings and when objecting to processing, pending verification whether the grounds for legitimate interest of SUPER BOCK override yours. 


  • Right not to be subject to any automated decision 

You have the right not to be subject to any decision taken solely on the basis of automated processing, including the definition of profiles that has legal effects concerning you or that similarly affects you. 


  • 5.1. How to exercise your rights? 

You may exercise your rights free of charge, except in the case of a manifestly unfounded or excessive request, in which case a reasonable fee may be charged to account for costs. 

We will respond to your requests within a maximum of 30 days, except in cases of more complex requests. 

You can exercise your rights through the following addresses: 


Nevertheless, and if you are not satisfied with our response after exercising any of these rights, you have the right to file a complaint with the CNPD (Portuguese Data Protection Authority, Rua de São Bento, n.º 148, 3º, 1200-821 Lisbon, Tel: 351 213928400, Fax: +351 213976832, email: 


6. Procedural Measures and Security Techniques 

SUPER BOCK makes use of appropriate physical, technological, organisational and security measures to protect its personal data in order to protect against dissemination, loss, misuse, alteration, processing or unauthorised access relating to the personal data that are made available to us. 


7. Data Protection Officer 

SUPER BOCK has a Data Protection Officer (DPO), who (i) supervises and advises the controller of the obligations under the rules on the privacy and protection of personal data, (ii) cooperates with the supervisory authority and (iii) is the point of contact with the customer, or potential customer, in order to clarify possible questions about the data processing carried out by SUPER BOCK. 

If you wish to clarify any doubts or submit a complaint, you may do so with the SUPER BOCK Data Protection Officer at the following email address: 


8. Privacy Policy Update 

SUPER BOCK reserves the right to update this Privacy Policy at any time. Therefore, periodic consultation of this policy on our website is recommended in order to stay informed about the processing of your personal data. 

Without prejudice to the consultation of this policy on our website, SUPER BOCK will inform you of the changes made through the various communication channels used by it. 

This Privacy Policy was last updated in November 2018. 


Privacy Police

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