Sustainable Commitment

Sustainability and friendship hand in hand since 1927

To build lasting friendships, it’s essential to embrace habits and routines that respect the environment. That’s how we can enjoy every moment together to the fullest.

A Super Bock bottle in a natural style, surrounded by hops.

To keep our relationship strong and help it grow, we work every day to replace certain habits with more sustainable alternatives. In cafés, bars and restaurants, using returnable bottles allows each one to have multiple lives through a process of collection, transport, cleaning and refilling. Through this cycle, we ensure that our bottles meet all the necessary conditions to be reused again and again in a continuous, sustainable loop.
By protecting the environment, we protect the future of our friendships.

Returnable Bottle

The production of new Super Bock returnable bottles uses 50 to 60% recycled glass. So when you return your bottles, you’re helping the planet by giving your Super Bock a new life.

Barrel Format

It’s an excellent format for sustainability, as its large volume makes transport and logistics more efficient. On top of that, the packaging is made from highly durable materials, allowing it to be used for many years.

Zero Packaging

We have more than 350 points of sale where we serve beer in a “beer drive” format — meaning it goes straight from the source to your glass. The beer is transported in tanker trucks and transferred into tanks at each location. The beer you enjoy goes through an even more sustainable process, generating zero waste!

Don't break the chain

By returning your Super Bock bottle, you keep the chain going and help ensure many more life cycles.

1. Collection

By returning your bottle, you help keep the cycle going and give it many more life cycles.

2. Transport

The bottle is transported back to the factory.

3. Cleaning

The bottle is cleaned and fully sanitised.

4. Filling

The bottle is filled again with your favourite beer. Good as new!

5. Return

The bottle is transported back so that you and your friends...

6. Cheers

…can raise a toast once again

7. Reduce

Whenever you choose draught beer, you’re helping reduce packaging use.

8. Reuse

By choosing a returnable bottle, you’re helping reduce glass production.

9. Recycle

After enjoying a Super Bock product, make sure to place it in the appropriate recycling bin.